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If you're running a nonprofit organization, you know how important it is to spread the word about your cause and attract donors, volunteers, and supporters. But how do you do that in a digital world where there are so many platforms and channels to choose from?
In this blog post, we'll introduce you to 5 online marketing platforms that offer free or discounted access for nonprofits. These platforms can help you reach your target audience, create engaging content, and measure your impact. We'll also compare their features and prices in a handy chart.
Let's get started!
1. HubSpot
HubSpot is a leading platform for inbound marketing, sales, and customer service. It helps you attract visitors, convert leads, and delight customers with personalized experiences across various channels.
HubSpot offers a free CRM (customer relationship management) tool that lets you manage your contacts, deals, tasks, and more. You can also use HubSpot's free tools for email marketing, live chat, forms, analytics, and more.
If you need more advanced features, HubSpot also has paid plans for marketing, sales, and service hubs. As a nonprofit, you can get a 25% discount on any of these plans.
Some of the benefits of using HubSpot for nonprofits are:
- You can create and manage your website, blog, landing pages, and social media posts from one platform.
- You can segment your audience based on their interests, behavior, and interactions with your organization.
- You can automate your email campaigns and workflows to nurture your leads and donors.
- You can track and optimize your performance with detailed reports and dashboards.
2. Salesforce
Salesforce is a powerful platform for managing your nonprofit's operations, fundraising, marketing, programs, and grantmaking. It helps you connect with your constituents, collaborate with your team, and deliver impactful programs.
Salesforce offers a free product called Nonprofit Success Pack (NPSP) that takes the world's #1 CRM and customizes it for nonprofits. NPSP lets you manage your income streams, inbound grants, and programs in one place.
If you need more functionality, Salesforce also has paid products for fundraising, marketing, engagement, program management, grantmaking, and operations. As a nonprofit, you can get 10 free subscriptions to any of these products through the Power of Us Program.
Some of the benefits of using Salesforce for nonprofits are:
- You can grow your income with data intelligence and insights.
- You can know and expand your community with personalized experiences.
- You can deliver powerful programs at scale.
- You can build relationships invested in a better future.
3. Double the Donation
Double the Donation is a platform that helps you increase your fundraising revenue from matching gifts and volunteer grants. It helps you identify eligible donors, educate them about matching gift programs, and guide them through the submission process.
Double the Donation offers a free tool called 360MatchPro that automates the matching gift process for nonprofits. It integrates with your donation forms, email platforms, CRM systems, and more.
If you need more features, Double the Donation also has paid plans that offer more customization options and support. As a nonprofit, you can get a 14-day free trial to test out any of these plans.
Some of the benefits of using Double the Donation for nonprofits are:
- You can increase your matching gift revenue by up to 71%.
- You can save time and resources by automating the matching gift process.
- You can track and report on your matching gift performance.
- You can access a database of over 20,000 companies that offer matching gifts or volunteer grants.
4. CauseVox
CauseVox is a platform that helps you create and manage online fundraising campaigns for your nonprofit. It helps you design beautiful fundraising pages, collect donations securely, and engage your supporters.
CauseVox offers a free plan that lets you create unlimited campaigns and raise up to $5K per year. You can also use CauseVox's free tools for peer-to-peer fundraising, crowdfunding, donation forms, receipts, and more.
If you need more features or want to raise more money, CauseVox also has paid plans that offer more customization options and support. As a nonprofit, you can get a 15% discount on any of these plans.
Some of the benefits of using CauseVox for nonprofits are:
- You can create fundraising campaigns without any coding or design skills.
- You can empower your supporters to fundraise on your behalf with peer-to-peer campaigns.
- You can accept donations from anywhere in the world with multiple payment options.
- You can measure and improve your fundraising results with analytics and insights.
5. TikTok
TikTok is a popular social media platform that lets you create and share short videos with music, filters, stickers, and more. It helps you reach a large and diverse audience of over 1 billion users worldwide.
TikTok offers a free tool called TikTok For Good that lets nonprofits use the platform to raise awareness and funds for their causes. You can also use TikTok's free tools for live streaming, hashtags challenges, stickers donations, and more.
If you need more exposure or want to drive more action from your audience, TikTok also has paid options for advertising on the platform. As a nonprofit, you can get access to special discounts and resources through TikTok's partner network.
Some of the benefits of using TikTok for nonprofits are:
- You can showcase your mission and impact with creative video content.
- You can engage with your community and inspire them to take action with interactive features.
- You can tap into viral trends and reach new audiences with hashtag challenges.
- You can leverage TikTok's influencers network to amplify your message.
Here's a chart that compares the name, price, and features of each of these online marketing platforms for nonprofits:
| Name | Price | Features |
|---|---|---|
| HubSpot | Free CRM + Free tools + 25% off paid plans | Website builder🌐 , blog📝 , landing pages🛬 , social media📱 , email marketing📧 , live chat💬 , forms📋 , analytics📊 , automation🤖 , segmentation👥 , personalization👍 |
| Salesforce | Free NPSP + 10 free subscriptions + paid products | CRM💼 , fundraising💰 , marketing📣 , engagement👏 , program management🎯 , grantmaking💸 , operations⚙️ |
| Double the Donation | Free 360MatchPro + 14-day free trial + paid plans | Matching gifts✅ , volunteer grants✅ , database🗂️ , integration🔗 , automation🤖 , tracking🔎 , reporting📈 |
| CauseVox | Free plan (up to $5K/year) + 15% off paid plans | Fundraising pages💳 , donation forms📋 , receipts🧾 , peer-to-peer fundraising👫 , crowdfunding👥 , customization✏️ , support🙋♂️ |
| TikTok | Free TikTok For Good + paid ads | Video creation🎥 , music🎵 , filters😎 , stickers😍 , live streaming🔴 , hashtags challenges#️⃣ , stickers donations💸 , advertising💰 |
We hope this blog post has given you some ideas on how to use online marketing platforms to boost your nonprofit's online presence and performance. Whether you want to create content, connect with supporters, or raise funds, there's a platform for you!
